Le Chic Ines de La Fressange: When Paris meets Provence

The best of both worlds: asphalt chic and southern light

Where others pit Parisian refinement against Mediterranean simplicity, Ines de La Fressange has always managed to marry the two brilliantly. Before anyone else, she understood that true chic is never static, that it thrives on contrast. She was one of the first to mix luxury pieces with everyday clothes: a couture suit with espadrilles, a tweed jacket with slightly faded jeans. In this subtle mix, there's always a hint of her native South. The materials she favours - linen, cotton, light silk - evoke the warm air of Provence, while her impeccable cuts recall the rigour of Parisian style. Ines doesn't try to impose diktats on herself; she embodies a fluid, easy-going wardrobe, just as suited to a café terrace in Saint-Germain-des-Prés as to a Provencal market under the plane trees.

Obvious collaborations

Her recent collaboration with Vilebrequin, an iconic brand of top-of-the-range swimwear, is a perfect illustration of this dual influence. Ines has returned to the seaside spirit of her childhood, between Saint-Tropez and the Mediterranean. The pieces, elegant and relaxed, celebrate this art of living, where the sea and fashion come together effortlessly. Just as sunny is the forthcoming collaboration with DIM, a pop universe of colour and joie de vivre, but designed for the city. The capsule is coming soon, so get ready! In the meantime, Ines has already put her stamp on some of her favourite pieces from the current collections. The sun is also the energy that powers some of the KELTON watches, the legendary brand for young girls in the 70s that has just been reborn and is radiating its joie de vivre over the city in general and Paris in particular. And a little further south, Ines has chosen a new partner to equip the kitchens of the most beautiful Parisian flats: a superb collaboration with SMEG is coming soon, we promise, we'll be back to you soon.

Perfumes and essence of Provence

The dialogue between Paris and Provence is expressed not only in Ines' clothes, but also in her perfumes. Each fragrance she offers is a sensory evocation of her travels, and of course her native South is one of them. It's a beautiful story, isn't it?.. and our favourite is called Bella Storia!

A timeless look, somewhere between chic and relaxed, between Paris and Provence of course!

Far from the ephemeral trends, Ines de La Fressange's style crosses the ages without ever losing its relevance. And why is that? Because Ines understands that fashion is not a question of brand or price, but of attitude. A simple wicker basket can be as chic as a designer bag, and well-chosen jeans can be more elegant than an overdressed evening gown. Ines embodies more than a look, she embodies a state of mind. The spirit of a free woman who knows where she comes from and has never had to choose between Paris and Provence. Because deep down, it's in this mix, in this alchemy between refinement and simplicity, that her real secret lies.